Virna Ten Jet Foei of ‘Ten Consultancy’ asked us to look at her companies strategy and corporate identity. Together with corporate strategy manager Angela Kilcoyne we developed a new strategy and company name. The business was renamed to ‘Take-Ten’ and we developed a new corporate identity and delivered collateral print-work, website design, promotional give aways, newsletters formats, etc.
Secondly we were asked to develop a table size board game ‘Go!Underground®’ to be used in Take-Ten’s in-company change management workshops. On top of the game-concept developed by Virna we developed the visual concept referring to the famous London Underground imagery and produced game boards, player tokens, dices, question cards, score cards, newsletters, a banner stand and other promotional items.
Go!Underground® takes your team on an insight tour through your organisation. Imagine you have one day to explore the city of London, what are you going to do and see? The tour along the famous underground lines will guide you through the Plan-Do-Check-Act routes. You will pass stations such as: Customers, Management & Leadership, Processes and Reports. Famous Londoners like Queen, David, Amy & Jack, represented by four custom designed players tokens will be your guides on this tour. With their diverse characteristics they will help you look at your organisation from different perspectives.