The Dutch Knowledge Center of Child and Adolescent Psychiatry is targeting a new audience with its communications. With recent changes in legislation, councils and regions are now the new stakeholders. Following up on a communication platform ‘@dekennis’ (@theknowledge), initiated on twitter and on the Knowledge Center website, we developed a brochure, various product flyers, hospitality event materials and a – change of address – chocolates box. The brochure @dekennis is part of this new communications approach.
(strategy/copy: K for Knowledge, photo’s: Patrick Cooper / Burobraak)