Identity goes more than skindeep. Based on our research of the work of cosmetic doctor Frodo Gaymans we created a communications and brand identity book. This resulted in defining a new pay-off; ‘Eerlijk over mooi zijn’ (Honest about beauty). We developed a new corporate identity which is based on the Golden Mean and the Phi-theory. According to Dr. Frodo beauty is highly based on (this)science. The human body, Nature and Architecture has proven this for many centuries. We designed and took care of the production of the (high-end)collateral print work.