Dutch fashion brand WE fashion asked us to develop a campaign to introduce their new online shop. Besides visibility online, the campaign rolled out into the street. In-store graphics appeared in all 122 WE Fashion stores in the Netherlands as well as on shopping bags and vouchers. We developed the visual concepts, created the artwork though to production files. Copywriting in cooperation with Joline Korthoven (Buro Kort). Neon light animation by Ronald Tegu.