Nike European Headquarters (EHQ) in Hilversum organizes a yearly event to raise awareness of sustainability in the daily work of Nike’s staff and visitors. The event and associated exhibition is held in EHQ’s main entrance building. Exhibits consist of a life-size game board with artifacts and diagrams. Kubik was asked to build the exhibition and we conceptualized and designed (2d and 3d) it.
We designed a live size game board on the floor to attract Nike’s staff and visitors attention to the subject and clearly lay out the story line in four stepping stones. We used the glass facade to display diagrams and placed freestanding displays and a reception desk for background information.
photos Kubik Amsterdam (Fridtjof Versnel) & Arjan Braaksma, 2001